WRANGLer: CUNTRY ROOTS
When it comes to rural communities, many queer Americans uproot and head to the coasts in search of safety and belonging. But what if they didn't have to leave home? This Wrangler campaign dreams of an America where queer folks are embraced by their communities, free to bloom where they're planted.
Wrangler invites everyone to claim their Americana roots with fringe, lace, frayed denim, and expressive silhouettes in their limited “Cuntry Roots” drop.
Wrangler is partnering with Scuff Western, the internet-famous queer line-dancing collective helping redefine what country culture can look like.
